Role of Music in The Lord of the Rings Essay Example | Topics and Well Written Essays - 750 words

Role of Music in The Lord of the Rings - Essay Example Some of them were â€Å"The One Ring†, â€Å"The Elves†, â€Å"The Gondor†, â€Å"The Fellowship of the Ring†, and so on. Each theme represents a particular situation, group, or personality and, accordingly, reflects and comments on them. The lyrics of the themes are composed in a thorough manner to satisfy the viewers (Lehman, 2011, p.284). The three main themes were Shire, Fellowship, and Rohan. These were the most prominent and easily recognizable in all the three movies. Each of them is played countless times with different orchestrations according to the moods of the films. The Shire, which is the most popular theme of the movies, represents the Shire and is rendered whenever the hobbits want to go home. It has a folksy feel and slightly out of tune. It is â€Å"warm-hearted, comforting and inviting†. The Fellowship theme has been repeated 38 times across the three movies. In the first movie, it is used as signature theme. It is â€Å"heroic, jagged, and assertive† (Rawlins, 2006). The Rohan theme is used as signature theme for the second movie. It expresses the â€Å"simplicity, military prowess, and sense of honor† of Rohan culture (Rawlins, 2006). The lyrics for all the music pieces and especially those used by the choir were translated into Elvish languages that were invented by Tolkien (Beregond, 2009, p.68). The lyrics were written to reflect the exact theme, and special training was given to the singers to pronounce them (Waldron, 2006). Leitmotif Shore used the technique of leitmotif to compose the music of this trilogy. Leitmotifs are themes that â€Å"represent different aspects of the narratives† (Mathijs, 2006, p.307), and they were widely used in the classical Hollywood movies. In using... The films are The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). Howard Shore is a composer and conductor of music for all the three movies. He won the Academic Awards in 2001 and 2003 for Best Original Score. Music has been incorporated on large scale that spans nearly 12 hours. The music of all the three movies was recorded by London Philharmonic, and won Grammy Awards. Howard Shore is trained in classical music, and he continues to learn to maintain the flow of his creativity. He believes that there is no end of knowledge in music, and, as he learns more, he gets more resources to utilize. He composes music for only those films whose subject strikes an emotional chord inside him. For composing the music of The Lord of the Rings, he has used his lifetime experience and childlike imagination. His improvisation came from the unconscious; he shaped and developed this improvisation according to the theme and characters of the movies. Howard had the responsibility of creating music in one year for a work that took 12 years for Tolkien to put in his book. He had to create music that lasted 21 hours, which included â€Å"nine hours in the theatre and 12 hours on the DVD†. Shore felt that he became aware of many things in himself while composing the music. Music plays an important role in all the three films as it helps to narrate the story and express the characters and situations with the use of the leitmotif technique. The music has become extremely popular and the soundtrack is available for purchase. The music played in the movies is the finest achievement by Howard Shore. The symphonic presentation of the music makes it more popular in concert halls.

Branding Assignment Example | Topics and Well Written Essays - 2000 words

Branding - Assignment Example This of course depends on the reputation of the brand, which refers to how it has appealed to consumers in the grocery sector in the past and how it has served them. The literature review highlights previously researched concepts of branding and its effects on buyer behavior. The literature review's aim is to establish the range of concepts and theories associated with branding's effects on buyer behavior in the grocery sector. This is by reviewing a wide range of books, journals, business publications, and periodicals. The chapter begins by tracing the development of the branding concept through to key theoretical models associated with its application. The review then concludes on the brands' principles of importance in business-to-consumer emotional relations. Methods of research employed, need to be as equally balanced as possible. Therefore, a balance of qualitative and quantitative data needs to be considered. This means that books, journals, websites and reports will be considered as important sources of data. In addition to these sources, a survey will also be conducted in order to gather first hand information from individuals regarding the operations of corporations that have shareholders as their principal. In order to find out the answers to research questions, a survey with a qualitative technique is used. Qualitative research methods aim at understanding the rich, complex and idiosyncratic nature of human phenomena. This is important particularly for understanding the manner in which each individual behaves when he/she has a role to play in an important position. This is important to consider because of the fact that while researching the effect branding on consumer's buying behaviour, elements like trust and integrity play a significant role. Literature Review Brief History of Branding: For the past 4000 years, symbolism - a form of branding, has been used as means of ownership, recognition, and identification. The Ancient Romans and Egyptians identified their livestock with symbols and signs. These activities, ideologies and practices were the very early concepts of identification and recognition. Yet, the theoretical published material on branding from a businesses perspective only emerged